Fundraising
Fundraising is a team responsibility. The team might consist of
the chair, members of the management committee and staff.
Develop a project proposal, prepare a detailed project plan including a
timeline and a budget so you can monitor progress and evaluate
financial. success. Remember many of the cost will be up front so you
will need to manage your cash resources and ensure your planning for the
event will achieve sufficient revenue to cover those costs as well as a
surplus.
There are many kinds of fundraising including:
You may get some useful ideas from the following Publications
from the internet:
Street Appeals
Street appeals present a valuable opportunity to:
They are also hard work! The key to an effective street appeal is
planning, detailed prior arrangements
and good organisation on the day.
Planning
The management team should make decisions about:
-
area to be covered (one town, a suburb, the city, region or
nation)
-
proposed dates considering other events that may help or hinder
your organisation’s profile
-
resources to be committed (staff, advertising and so on)
-
check the calendar of the Fundraising Institute to ensure your
street appeal does not clash with any other event
-
register your event with the Institute if necessary to warn other
groups you have selected that date
-
this may need to be done more than a year in advance
Prior Arrangements
The best way to think about these are in terms of area covered and
resources required.
Area
-
map the area with prime sites (high foot traffic) and secondary
sites
-
obtain local council approval (At least six months lead time)
-
obtain approval from local shopping mall or supermarket management
to operate in their environs (be careful that you do not incur clean up
fees by making a leaflet drop in a proprietary parking lot)
-
notify bank of possible large cash collection
Resources
The coordinator should
-
break the coverage down into time slots so that these can be
portioned out
-
appoint local paid or volunteer coordinators to appoint/find
-
funds collectors for time slots
-
collection points for distribution of buckets
-
timetable couriers to pick up buckets of cash and take to central
base
-
appoint people to count cash when it comes in
-
ensure that all collectors have appropriate identification and the
buckets are well marked with your organisations name and brand.
-
if you have a “thankyou” to give to donors then make
sure there are sufficient
-
ensure you have sufficient people to make sure that cash is always
counted by at least two people together and receipted at the time of
counting.
-
ensure you have adequate security in place until you get your cash
to the bank
-
consider special out of hour arrangements with the bank or use an
out of hours deposit box (key required)
-
consider health and safety issues and instructions about what to do
if someone steals your collection buckets
Organisation on the day
-
the coordinator needs to have all equipment (buckets,
identification, stickers etc) available early
-
collectors should collect their equipment and make their way to
their collection spots
-
regular cell phone or physical contact with collectors is important
and collectors should know who will be coming to collect cash and
when.
-
at the end of the day gather collectors together to
“debrief” and make sure that all cash has been collected
in.
And remember – volunteers are more likely to continue to
support your organisation when they are appreciated!
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